MarChem solves quality and production
issues for manufacturer of fishing lures.


Market: Sports & Recreation (Fishing Lures)

Customer Challenge: A leading supplier of fishing lures was having numerous problems with their materials breaking down and discoloring. Furthermore, because this manufacturer utilized many different processes for making the lures, they couldn’t find a material supplier that had experience with all the processes they employed.

MarChem Solution: By utilizing its vast industry experience, MarChem developed polymers for this customer for each of the processes they employed. The compounds developed were able to withstand long cooking times while maintaining great color, gloss, and clarity. Furthermore, MarChem engineers worked to find the right softness and tensile strengths to allow the lures to be used in all avenues of fishing. After this, MarChem took on an additional challenge of creating a “Green” fishing lure, designed to meet the growing environmental regulations in the industry.

Customer Benefit: Facing daunting challenges of high scrap and unhappy customers, the manufacturer turned things around by being able to produce higher quality fishing lures with lower scrap rates to enhance its reputation in the market. Now, when a fisherman thinks of lures, this provider is the one they want to use.